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  2. How to Conduct a Digital Marketing Audit: The Essential ... - AOL

    www.aol.com/conduct-digital-marketing-audit...

    Campaign Performance: Analyze open rates, click-through rates, conversion rates, and all of the engagement metrics of your previous campaigns. Content and Design: Try to look at your email content ...

  3. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.

  4. Field marketing - Wikipedia

    en.wikipedia.org/wiki/Field_marketing

    Field marketing includes highly targeted direct selling promotions, merchandising, auditing, sampling and demonstration, experiential marketing, organizing roadshows, events, and mystery shopping. These disciplines, individually or combined, develop brands and in their implementation show a clear return on investment (ROI) to the brand owner.

  5. Category:United States campaignbox templates - Wikipedia

    en.wikipedia.org/wiki/Category:United_States...

    Template:Campaignbox Kunduz province campaign; Template:Campaignbox Long hot summer of 1967; Template:Campaignbox Mexico City Campaign; Template:Campaignbox Moro Rebellion; Template:Campaignbox Operations in the War on drugs; Template:Campaignbox Opposition to the Vietnam War; Template:Campaignbox Pakistan–United States skirmishes

  6. Go-to-market strategy - Wikipedia

    en.wikipedia.org/wiki/Go-to-market_strategy

    The first conversion point is the marketing-qualified lead (MQL), a potential customer whose interest, such as a Contact Us form or a demo request, has been reviewed by the company's marketing team. [7] If this rate grows over time, you are doing a better job targeting your customer base and converting them to be interested in engaging.

  7. Category:Advertising campaigns - Wikipedia

    en.wikipedia.org/wiki/Category:Advertising_campaigns

    An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.

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