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A vanity number is a local or free-to-call telephone number for which a subscriber requests an easily remembered sequence of numbers for marketing purposes. While many of these are phonewords (such as 1-800-Flowers , 313-DETROIT, 1-800-Taxicab or 1-800-Battery), occasionally all-numeric vanity phone numbers are used.
Due to the number's association with adult services (Telkom's dial-up Internet service, Telkomnet Instan at 080989999 being a major exception) premium-rate phone services have come under public scrutiny and regulatory crackdown, most notably in May 2015 following rash of spam text messages enticing mobile phone users to dial them.
In the early 1980s, Bell Labs received a patent for what became AT&T's "Advanced 800 Service", a computer-controlled system where any toll-free number could point to any destination number, such as to a small business local number instead of a special InWATS line, and an itemized bill generated only for the calls the business actually received.
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The industry established a body, Industry Number Management Services (INMS) Ltd, to allocate individual numbers and administer the centralised reference database of all allocated local rate and freephone numbers. [1] Vanity numbers, such as phonewords or short 13- series shared-cost service numbers, are made available by auction.
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Phonewords are the most common vanity numbers, although a few all-numeric vanity phone numbers are used. Toll-free telephone numbers are often branded using phonewords; some firms use easily memorable vanity telephone numbers like 1-800 Contacts , 1-800-Flowers , 1-866-RING-RING, or 1-800-GOT-JUNK? as brands for flagship products or names for ...