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On June 13, 1968, Hyde entered into an agreement to buy Saucony, and the sale was completed on October 24, 1968. [4] In 1977, two of Saucony's running shoes were selected in the top 10 by Runner's World magazine (the Hornet was chosen best value), and by the following spring the demand for the product had gone up 2,000%. In the late 1980s, when ...
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The brand was first sold to P&F Industries, Inc, then to the Brookfield Athletic Shoe Company. [3] In 1988, Hyde Athletic Industries Inc. (now known as Saucony ), planned to relaunch the PF Flyers brand through the acquisition of the Brookfield Athletic Shoe Company Inc., by first marketing the brand for kids before producing adult models. [ 4 ]
As of 2019 the company held 40% of the running shoe market in Switzerland and 10% in Germany. [2] As of 2020, On products are sold in 6,000 retailers in 55 countries; the United States is its biggest single market, where it accounts for 6.6% of the performance running shoe category in the United States. [3]
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