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Abercrombie Kids (stylized as abercrombie kids) is a children's clothing brand owned by Abercrombie & Fitch, introduced in 1998. Originally targeting high school consumers aged 13–18 as "abercrombie" its focus has shifted to the 7–14 market as "abercrombie kids", [ 3 ] the concept is designed as the children's version of its parent company A&F.
Prep-school by Abercrombie & Fitch [89] Themed as "classic cool" for kids 7 through 14, [3] this is the children's version of Abercrombie & Fitch. Hollister Co. Southern California by Abercrombie & Fitch [ 89 ] Themed after " SoCal " for teenagers 14 through 18, [ 3 ] with significantly lower prices than its parent brand.
In 2002 Abercrombie & Fitch released a line of thong underwear targeted for girls ages 10–16, though critics pointed out that children as young as seven could fit one of the thongs. [52] [53] [54] A spokesman for A&F, Hampton Carney, stated that he could list "at least 100 reasons why a young girl would want thong underwear."
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Gilly Hicks is an active Lifestyle brand owned by Abercrombie & Fitch, specializing in women's activewear. Its first store opened at Natick Mall in Natick, Massachusetts on January 21, 2008. [ 2 ] On November 6, 2013, Abercrombie & Fitch announced it would close Gilly Hicks' retail stores, but continue the brand's online operations. [ 3 ]
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