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2. Maxwell House - Wikipedia

   en.wikipedia.org/wiki/Maxwell_House

   Maxwell House is an American brand of coffee manufactured by a like-named division of Kraft Heinz in North America and JDE Peet's in the rest of the world. Introduced in 1892 by wholesale grocer Joel Owsley Cheek, it was named in honor of the Maxwell House Hotel in Nashville, Tennessee, which was its first major customer. [1]

3. Joel Owsley Cheek - Wikipedia

   en.wikipedia.org/wiki/Joel_Owsley_Cheek

   They persuaded the owners of the Maxwell House Hotel to serve their coffee, and they use the name of the hotel as their coffee brand. [1] They began using the slogan "good to the last drop" in 1917. [1] In 1928, Cheek sold the brand to Postum Co. for $42 million; it was subsequently purchased by General Foods. [1]

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   Discover the latest breaking news in the U.S. and around the world — politics, weather, entertainment, lifestyle, finance, sports and much more.

5. Good News of 1938 - Wikipedia

   en.wikipedia.org/wiki/Good_News_of_1938

   [9] After Good News ended, Morgan and Brice continued to perform on Maxwell House Coffee Time, a 30-minute program in which each had a 15-minute segment. [10] Ted Pearson and Warren Hull were the program's announcers. Ed Gardner was the director, and Meredith Willson was the musical director. [1] Producers included Bill Bacher. [11]

6. The Frank Morgan Show - Wikipedia

   en.wikipedia.org/wiki/The_Frank_Morgan_Show

   The Frank Morgan Show grew out of a previous program, Maxwell House Coffee Time, which featured Frank Morgan and Fanny Brice and ran from 1940 to 1944. Brice left that program for her own, The Baby Snooks Show (based on the "Baby Snooks" character that she had used for skits on the previous program).The sponsor, Maxwell House coffee, chose to proceed with a program starring Morgan, a comedian ...

7. Bill Goodwin - Wikipedia

   en.wikipedia.org/wiki/Bill_Goodwin

   Goodwin was known for frequently promoting the item sold by the sponsor of the show (Swan Soap or Maxwell House Coffee, among others, on radio; Carnation Evaporated Milk on television). He was effective on radio in doing "integrated commercials", the first announcer to do so [ 4 ] in which the advertisement was deftly woven into the show's ...