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Budget Rent a Car System, Inc. is an American car rental company that was founded in 1958 in Los Angeles, California by Morris Mirkin. [2] Budget is a subsidiary of the Avis Budget Group , with its operations headquartered in Parsippany , New Jersey.
In 2011, Avis Budget Group acquired Avis Europe, an independently owned company licensee, globally reuniting the Avis and Budget brands. [10] On September 5, 2012, Avis Budget Group acquired Apex Car Rentals of New Zealand. [11] On March 14, 2013, Avis Budget Group purchased carsharing company Zipcar for about US$500 million in cash. [12] [13]
The Avis corporate motto of "We Try Harder" was adopted in 1962, [11] during CEO Robert Townsend's tenure, who transformed the company. The campaign aimed to put a positive spin on Avis' status as the second largest car rental company in the United States, at the expense of its larger competitor, Hertz. The slogan was used for 50 years before a ...
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In November 2002 Budget sold its truck and car businesses to Cherokee Acquisition Corporation, which is owned by Cendant Corporation. [5] In September 2006 Budget Rent a Car, Avis Rent a Car, and Budget Truck Rental were spun off by Cendant as a separate company, Avis Budget Group. In 2007, its headquarters was transferred to Morris County, New ...
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