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Further success came from the marketing technique of giving away free cookbooks in which every recipe called for Crisco. By the mid-20th-century, home cooks often substituted Crisco for butter in baked goods, such as was the case in this orange cake recipe. Crisco vegetable oil was introduced in 1960.
Cottolene ad, 1915. Cottolene was a brand of shortening made of beef suet and cottonseed oil produced in the United States from the late 1880s until the mid-20th century. It was the first mass-produced and mass-marketed alternative to cooking with lard, and is remembered today for its iconic national ad campaign and the cookbooks that were written to promote its use.
Cookbooks also reflected many cultural trends of the 1950s, especially typical gender roles and racial identities. Many cookbooks were addressed to the white, middle-class housewife who cooked for her family in their suburban home. These cookbooks often excluded African-American, immigrant, and rural women. For them, handwritten cookbooks ...
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This is a list of books that topped The New York Times Best Seller list in 1959. Fiction. The following list ranks the number-one best-selling fiction books. [1]
Edith Spencer as Aunt Jenny. Aunt Jenny was an advertising character created for Spry Vegetable Shortening.Primarily portrayed by Edith Spencer, Aunt Jenny was best known as host and narrator of the long-lived radio show, Aunt Jenny’s Real Life Stories (January 18, 1937 – November 16, 1956), [1] but she was also seen promoting the product in drawings, photographs and cookbooks.
Former Manhattan Congresswoman Carolyn Maloney was honored for her tireless work on behalf of 9/11 responders at the US Capitol Wednesday — with a new portrait depicting the 78-year-old ...
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