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Sales incentive programs have the most direct relationship to outcomes. [8] A sales incentive plan (SIP) is a business tool used to motivate and compensate a sales professional or sales agent to meet goals or metrics over a specific period of time, usually broken into a plan for a fiscal quarter or fiscal year. [9]
The purpose of the sales force compensation metric is to determine the mix of salary, bonus, and commission that will maximize sales generated by the sales force. When designing a compensation plan for a sales force, managers face four key considerations: level of pay, mix between salary and incentive, measures of performance, and performance-payout relationships.
Bonner grouped them into Knowledge and personal involvement, cognitive processes, task variables, and environmental variables, abilities, intrinsic motivation, and other personal variables. [3] [4] Elements that are part of an incentive system: Monetary Compensation (e.g. bonuses, awards, profit-sharing, and incentive plans) [5]
In a full commission or straight commission plan, employees earn their income solely through commission. This model is commonly used in sales-driven environments to incentivize high performance by directly tying compensation to revenue generation. [9] Long-term Incentives (LTIs):
A commission structure can apply to employees or independent contractors. Industries where commissions are common include car sales, property sales, insurance booking, and most sales jobs. In the United States, a real estate broker who successfully sells a property might collect a commission of 6% of the sale price. [7]
A sales contest is a motivational program in which rewards are offered to sales people based upon their sales and/or results. There are three types: [1] Direct competition — the sales people compete against each other and there is one winner; Team competition — there are teams which are rewarded collectively for winning.
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Incentivisation or incentivization is the practice of building incentives into an arrangement or system in order to motivate the actors within it. It is based on the idea that individuals within such systems can perform better not only when they are coerced but also when they are given rewards.
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