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Fast fashion is the business model of replicating recent catwalk trends and high-fashion designs, mass-producing them at a low cost, and bringing them to retail quickly while demand is at its highest. The term fast fashion is also used generically to describe the products of this business model, particularly clothing and footwear.
The fast-fashion business model depends on cheap, rapid cycles of production that allow retailers to push out batches of clothing while styles are still at the peak of popularity. This means ...
Fast fashion is a business model that focuses on the production of garments in bulk, and as quickly as possible, in response to current trends, according to Dr. Preeti Arya, an assistant professor ...
H & M Hennes & Mauritz AB, commonly known by its brand name H&M, is a multinational fashion retailer headquartered in Stockholm, Sweden. Known for its fast fashion business model, H&M offers affordable [clarification needed] clothing, accessories, and homeware. The company has a significant global presence, operating thousands of stores across ...
The Changs later changed the name Fashion 21 to Forever 21 and changed the business model to fast fashion, drawing from trending fashion and selling the items for low prices. [13] Sales were high enough in the first decade that the company added new stores on an average of every six months, largely in malls. [14]
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The fast fashion industry, known for rapid production of low-cost clothing, is under increasing scrutiny for its environmental impacts. Fast Fashion's hidden costs: environmental and ethical concerns.
The fast fashion business model became dominant in the 21st century, leading to an increase in consumption of inexpensive garments. [30] This model can disincentives companies from making durable products. [31] It also has significant health and environmental risks impacting developing countries and garment workers. [30]