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Auction theory is a branch of applied economics that deals with how bidders act in auctions and researches how the features of auctions incentivise predictable outcomes. Auction theory is a tool used to inform the design of real-world auctions. Sellers use auction theory to raise higher revenues while allowing buyers to procure at a lower cost.
McGuire’s Psychological Motivations is a classification system that organizes theories of motives into 16 categories. The system helps marketers to isolate motives likely to be involved in various consumption situations.
Self-determination theory – is an organismic theory of behavior and personality development that is particularly concerned with how social-contextual factors support or thwart people's intrinsic motivation, social integration, and well-being through the respective satisfaction or deprivation of posited basic psychological needs for competence ...
Sociocultural theory (also known as Social Motivation) emphasizes the impact of activity and actions mediated through social interaction, and within social contexts. Sociocultural theory represents a shift from traditional theories of motivation, which view the individual's innate drives or mechanistic operand learning as primary determinants ...
Mnemonic device for the two theories: a person refusing to work ("X") and a person cheering the opportunity to work ("Y") Theory X and Theory Y are theories of human work motivation and management. They were created by Douglas McGregor while he was working at the MIT Sloan School of Management in the 1950s, and developed further in the 1960s ...
The theory of mechanism design was an antecedent to incentive-centered design, and on October 15, 2007, Roger Myerson, Leonid Hurwicz and Eric Maskin received the Nobel Prize in Economics from the Royal Swedish Academy of Sciences for their contributions to that theory. [3]
Mechanism design, sometimes called implementation theory or institution design, [1] is a branch of economics, social choice, and game theory that deals with designing game forms (or mechanisms) to implement a given social choice function.
The theory of motivation of social behavior, which especially addressed questions of the dynamics of the social system and naturally presupposed theories of motivation, personality and socialization. The theoretical bases of systematic comparative analysis of social structure, which would involve a study of concrete cultures in concrete systems ...