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[15] [16] IKEA has also used Blåhaj in marketing material; IKEA Japan used the toy as a mascot in a marketing campaign for tiny apartments sold by IKEA in the region. In the campaign, Blåhaj plays a real estate agent who envisions a tiny apartment. [17] [18] IKEA of Malaysia and Taiwan sold red-bean and sesame-filled buns resembling Blåhaj.
Lufsig was designed by German designer Silke Leffler [], [1] drawing inspiration from the fairy tale Little Red Riding Hood. [2] The toy consists of a wolf, wearing a red checked shirt and braces, and the diminutive grandmother which fits inside the wolf's belly. [3]
IKEA (/ aɪ ˈ k iː ə / eye-KEE-ə, Swedish:), is a multinational conglomerate founded in Sweden [6] [7] that designs and sells ready-to-assemble furniture, kitchen appliances, decoration, home accessories, and various other goods and home services.
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It became very successful, and by the mid-1990s, an Incredible Universe store opened next to IKEA. Toys "R" Us Kid's World, a prototype store also opened which included 100,000 sq ft (9,300 m 2). of space, including Toys "R" Us, Kids "R" Us, Babies "R" Us, the Warner Bros. store, Kids Foot Locker, a photo studio, children's hair salon, play ...
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