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HGV is required to follow strict brand standards when it comes to their operation and management of Hilton branded properties. Under the licensing agreement, Hilton Worldwide has the right to enter and inspect any of HGV's Hilton branded properties at any time without notice to ensure compliance with the licensing agreement and brand standards.
Hilton Worldwide profits from the franchisees through franchise fees, licensing fees, and agreements which give Hilton Worldwide a certain percentage the income. In order to utilize the Hilton brands, the independent franchisees and companies must follow strict brand standards to maintain a licensing agreement with Hilton Worldwide. [79]
Curio Collection is a soft brand, meaning its hotels are supported by Hilton, but retain their own individual branding. [3] [4] Hilton selects independent hotels and resorts to be part of the Curio Collection. [3] [5] The brand was launched in June 2014, [4] and was Hilton's first "collection" brand. [1]
In late 2010, Hilton announced a name change of the Hilton Hotels brand to Hilton Hotels & Resorts along with a new logo design, as part of a rebranding effort for the flagship brand. [8] Today, Hilton Hotels & Resorts is Hilton's flagship brand and one of the largest hotel brands in the world. [9] The brand is targeted at both business and ...
Waldorf Astoria Hotels & Resorts, formerly The Waldorf-Astoria Collection, [2] is a luxury hotel and resort brand of Hilton Worldwide.It is positioned as the flagship brand within Hilton's portfolio, being used on hotels which offer the highest standards of facilities and service.
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Hilton today announced an agreement to purchase the Graduate Hotel brand, founded by Ben Weprin of Nashville-based AJ Capital Partners. Hilton will pay $210 million to acquire the rights to the ...
Hampton by Hilton, formerly (and still commonly called) Hampton Inn or Hampton Inn & Suites, is an American chain of hotels trademarked by Hilton Worldwide. [2] The Hampton hotel brand is a chain of moderately priced, budget to midscale limited service hotels with limited food and beverage facilities.