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Cheetos' original mascot was the Cheetos Mouse, [3] who debuted in 1971 and disappeared around 1979. In 1986 [4] Chester Cheetah was created by Brad Morgan, who art directed the commercials and designed the character, and Stephen Kane who wrote the original scripts for television commercials.
Cheetos (formerly styled as Chee-tos until 1998) is a crunchy corn-cheese puff snack brand made by Frito-Lay, a subsidiary of PepsiCo. Fritos creator Charles Elmer Doolin invented Cheetos in 1948, and began national distribution in the United States.
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The Cheetos that broke the mold, these hot and spicy crunchy bits of dopamine may well be why Cheetos are even still around. I grabbed a Flamin' Hot bag from a local convenience store for $5.89.
The celebrity chef, founder and co-owner of the iconic Milk Bar bakery, cookbook author and host of Bake Squad on Netflix calls crunchy Cheetos her "North star" of snacks.
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According to Montañez's account, when a Cheetos machine broke down, he took home a batch of unflavored snacks and seasoned them with spices akin to Mexican street corn. [1] [6] He pitched this idea to CEO Roger Enrico over the phone and was invited to deliver an in-person presentation, which he prepared for by researching marketing at the public library.
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