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It became a catchphrase and resulted in increased sales, the production of further Bud Light ads broadcast during the American football playoffs and Super Bowl LII, and the popularizing of the phrase the "Pit of Misery" as well as characters such as the Bud Light King and the Bud Knight.
Florida Gov. Ron DeSantis has sets his sights on Bud Light, the latest development in what has turned into an ongoing crisis for the beer brand following its brief partnership with influencer ...
Anheuser-Busch InBev beer, Michelob Ultra, also brewed by Anheuser-Busch InBev, has surpassed Bud Light in its share of draft lines, marking an end to several decades of dominance
On June 28, 2023, Brendan Whitworth gave an interview to CBS, where he highlighted Bud Light's history of supporting the queer community since 1998 and stressed their commitment to continuing to support them. He also stated that Bud Light's parent company, Anheuser-Busch, was planning on tripling Bud Light's budget for the 2023 NFL season ...
Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago.
A vendor sells Bud Light and other cold beverages during the Washington Nationals and Cincinnati Reds game at Nationals Park on July 06, 2023, in Washington, DC. (Rob Carr/Getty Images) (Rob Carr ...
The beer giant is still suffering from the Bud Light boycott in the US, but a buyback could be a perk for its shareholders. Bud Light parent AB InBev posts mixed Q3 results, announces a $1 billion ...
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