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  2. Visual design elements and principles - Wikipedia

    en.wikipedia.org/wiki/Visual_design_elements_and...

    Visual design elements and principles may refer to: Design elements; Design principles This page was last edited on 28 ...

  3. Carl Dair - Wikipedia

    en.wikipedia.org/wiki/Carl_Dair

    Dair published a book, Design with Type, in 1952; it was revised and republished in 1967. In it he described principals of design using primarily typefaces; in particular, he outlined visual principles of harmony and contrast codifying seven kinds of typographic contrast: size, weight, structure, form, texture, colour, and direction.

  4. Visual hierarchy - Wikipedia

    en.wikipedia.org/wiki/Visual_hierarchy

    While it may occur naturally in any visual field, the term is most commonly used in design (especially graphic design and cartography), where elements are intentionally designed to make some look more important than others. This order is created by the visual contrast between forms in a field of perception. Objects with highest contrast to ...

  5. Contrast (vision) - Wikipedia

    en.wikipedia.org/wiki/Contrast_(vision)

    Contrast sensitivity is typically expressed as the reciprocal of the threshold contrast for detection of a given pattern (i.e., 1 ÷ contrast threshold). [15] Using the results of a contrast sensitivity exam, a contrast sensitivity curve can be plotted, with spatial frequency on the horizontal, and contrast threshold on the vertical axis.

  6. AP Art and Design - Wikipedia

    en.wikipedia.org/wiki/AP_Art_and_Design

    Section III: Breadth: A student submits 12 additional and different slides that demonstrate the student's ability to incorporate 2D design principles that include unity/variety, balance, emphasis, contrast, rhythm, repetition, proportion/scale, and figure-ground relationship. [2] These are arranged similar to Section II.

  7. Composition (visual arts) - Wikipedia

    en.wikipedia.org/wiki/Composition_(visual_arts)

    The central visual element, known as element of design, formal element, or element of art, constitute the vocabulary with which the visual artist compose. These elements in the overall design usually relate to each other and to the whole art work. The elements of design are: Line — the visual path that enables the eye to move within the piece

  8. Design theory - Wikipedia

    en.wikipedia.org/wiki/Design_theory

    Design theory is a subfield of design research concerned with various theoretical approaches towards understanding and delineating design principles, design knowledge, and design practice. History [ edit ]

  9. Type design - Wikipedia

    en.wikipedia.org/wiki/Type_design

    4 Principles. 5 Profession. ... Type design is the art and process of designing typefaces. ... These design variables are style, weight, contrast, width, posture, and ...