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ICI Paints was formed in 1926. The Dulux paint brand was introduced in 1931. [2] The name Dulux is derived from the words Durable and Luxury. In the early days of its existence, decorators and their suppliers were the main customers for Dulux, with Say Dulux to your decorator used as an advertising slogan in the 1950s.
The Old English Sheepdog is the brand mascot for Dulux paint. The dog was first introduced in advertising campaigns in 1961. The dog was first introduced in advertising campaigns in 1961. Since then they have been a constant and highly popular feature of Dulux television and print adverts wherever the paint is sold.
By 1900, known as the "Glass Trust", it included 10 plants, had a 65 percent share of the U.S. plate glass market, and had become the nation's second largest producer of paint. [4] Today, known as PPG Industries, the company is a multibillion-dollar, Fortune 500 corporation with 150 manufacturing locations around the world.
Regulatory issues in the UK and other markets where Dulux and Crown Paints brands each have significant market share were also a cause for concern for the boards of ICI and AkzoNobel. In the UK, any combined operation without divestments would have seen AkzoNobel have a 54 per cent market share in the paint market. [59]
In 1986 focusses to paint and specialty products with the purchase of Beatrice's Chemicals Division and Glidden Paint. [17] In 1993 ICI demerged its bioscience business, splitting into two the publicly listed companies: ICI and Zeneca. The latter would later go onto merge with Astra AB, forming the current pharmaceutical company, AstraZeneca. [18]
In 1971, Guthrie Bowrown was purchased by ICI NZ, the owner and manufacturer of Dulux Paints. [3]The Masterton franchisee opened in 1973. [2] The Waitara, Taranaki store opened as Bedfords Colour Centre about the same time, before becoming a Guthrie Bowron store 49 years later.
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634 S High St, Columbus, OH · Directions · (614) 221-1845