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Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates modern media, [1] most audience theory is concerned with people’s relationship to various forms of media. There is no single theory of audience, but a range of explanatory frameworks.
For example, a film may be received as a comedy by some viewers, while others might perceive it as a tragedy, depending on their own experiences and cultural backgrounds. Reception theory further highlights the complex nature of media consumption, as audiences are not passive recipients but active participants in the construction of meaning.
Other theories and models are compatible with active audience theory, including the Encoding/Decoding model and the Uses and gratifications theory.There has been much debate and research on how audiences interpret the Mass media and the effects mass media has on its audiences and the messages they receive.
There are minimal details surrounding Greta Gerwig's upcoming film, so here's our favorite theories—revolving around the Wizard of Oz, the Truman Show, the Lego Movie, and more.
The audience motivations they were able to identify helped lay the groundwork for their research in 1972 and eventually uses and gratifications theory. [16] McQuail, Blumler and Joseph Brown suggested that the uses of different types of media could be grouped into 4 categories: diversion, personal relationships, personal identity, surveillance ...
Film theory is a set of scholarly approaches within the academic discipline of film or cinema studies that began in the 1920s by questioning the formal essential attributes of motion pictures; [1] and that now provides conceptual frameworks for understanding film's relationship to reality, the other arts, individual viewers, and society at large. [2]
Content properties: The majority of media effects studies still focus on the impact of content (e.g. violence, fearfulness, type of character, argument strength) on an audience. For example, Bandura's (2009) social cognitive theory postulates that media depictions of rewarded behavior and attractive media characters enhance the likelihood of ...
This is a method that makes the actors in the scene seem more authentic to the audience. It is based on the principle that acting finds its expression in people's response to other people and circumstances. It is based on Stanislavski's system. Stella Adler technique is founded on an actor's ability to imagine a character's world.