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A pamphlet is an unbound book (that is, without a hard cover or binding). Pamphlets may consist of a single sheet of paper that is printed on both sides and folded in half, in thirds, or in fourths, called a leaflet or it may consist of a few pages that are folded in half and saddle stapled at the crease to make a simple book.
Coming from a Latin word, "pamphlet" literally means "small book." In the early days of printing, the format of the book or pamphlet depended on the size of the paper used and the number of times it was folded. If a page was only folded once, it was called a folio. If it was folded twice, it was known as a quarto.
Quarto (abbreviated Qto, 4to or 4º) is the format of a book or pamphlet produced from full sheets printed with eight pages of text, four to a side, then folded twice to produce four leaves. The leaves are then trimmed along the folds to produce eight book pages. Each printed page presents as one-fourth size of the full sheet.
Hence, each next size is nearly exactly half the area of the prior size. So, an A1 page can fit two A2 pages inside the same area. The most used of this series is the size A4, which is 210 mm × 297 mm (8.27 in × 11.7 in) and thus almost exactly 1 ⁄ 16 square metre (0.0625 m 2 ; 96.8752 sq in) in area.
The term "folio" as applied to such books may refer simply to the size, i.e., books that are approximately 15 inches (38 cm) tall. At present, the term folio in the context of paper size is commonly used to refer to foolscap folio, which is print paper sized 8.5×13.5 in (216×343 mm), slightly larger (by 18.7%) than A4 paper.
Like postcards, pamphlets and small posters, flyers are a low-cost form of mass marketing or communication. There are many different flyer formats. Some examples include: A4 (roughly letterhead size) A5 (roughly half letterhead size) DL (compliments slip size) A6 (postcard size)
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Paper size standards govern the size of sheets of paper used as writing paper, stationery, cards, and for some printed documents. The ISO 216 standard, which includes the commonly used A4 size, is the international standard for paper size.