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For example, this type of advertising is exemplified in large food brands such as Presidents Choice's "Eat Together" campaign (2017), and Coca-Cola's "Open-happiness" campaign (2009). One of the most well-known examples of pathos in advertising is the SPCA commercials with pictures of stray dogs with sad music.
The power of emotions to influence judgment, including political attitudes, has been recognized since classical antiquity. Aristotle, in his treatise Rhetoric, described emotional arousal as critical to persuasion, "The orator persuades by means of his hearers, when they are roused to emotion by his speech; for the judgments we deliver are not the same when we are influenced by joy or sorrow ...
Pathos (plural: pathea) is an appeal to the audience's emotions. [6]: 42 The terms sympathy, pathetic, and empathy are derived from it. It can be in the form of metaphor, simile, a passionate delivery, or even a simple claim that a matter is unjust. Pathos can be particularly powerful if used well, but most speeches do not solely rely on pathos.
Ethos – a rhetorical appeal to an audience based on the speaker/writer's credibility. Ethopoeia – the act of putting oneself into the character of another to convey that person's feelings and thoughts more vividly. Eulogy – a speech or writing in praise of a person, especially one who recently died or retired.
Pathetic fallacy (also known as anthropomorphic fallacy or anthropomorphization) is a specific type [dubious – discuss] of reification. Just as reification is the attribution of concrete characteristics to an abstract idea, a pathetic fallacy is committed when those characteristics are specifically human characteristics, especially thoughts or feelings. [13]
A more focused effort to help troops think through ethical and moral problems is a virtual reality (VR) prototype designed by Albert “Skip” Rizzo, a University of Southern California psychologist and specialist in virtual reality at the school’s Institute for Creative Technologies.
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The 6-foot-1 quarterback had a meteoric rise to college success, as he was barely a 3-star recruit in the 2022 recruiting class, ranked the No. 1766 player overall and No. 119 quarterback ...
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