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Reputation management, originally a public relations term, refers to the influencing, controlling, enhancing, or concealing of an individual's or group's reputation.The growth of the internet and social media led to growth of reputation management companies, with search results as a core part of a client's reputation. [1]
In addition, according to MORI's survey of about 200 managers in the private sector, 99% responded that the management of corporate reputation is very (83%) or fairly (16%) important. Reputation is a reflection of companies' culture and identity. Also, it is the outcome of managers' efforts to prove their success and excellence.
The reputation marketing field has evolved from the marriage of the fields reputation management and brand marketing, and involves a brand's reputation being vetted online in real-time by consumers leaving online reviews and citing experiences on social networking sites. With the popularity of social media in the new millennium reputation ...
How important is reputation to a company? Just ask BP (BP) or Toyota (TM). Worrying about it is enough to keep corporations and their boards up at night. In fact, in a new survey from Eisner LLP ...
Once reputation is at risk, so is money. ... it is important to set the record straight as soon as possible, rather than waiting to play defense. ... CEO of the Institute for Crisis Management, a ...
Reputation Management: ... That is why as a public relations specialist, having proper information is very important, and crucial to the society as a whole.
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