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In 1975, the companies of Ricard and Pernod Fils, the two largest French aniseed aperitif producers and fierce competitors, [12] merged creating the Pernod Ricard group, which currently owns the Ricard company. [13] After the merger, in 1978, Patrick Ricard became the CEO of the Pernod Ricard group which he held until his death on 17 August 2012.
Pernod Fils (French pronunciation: [pɛʁnoˈfis]) was the most popular brand of absinthe throughout the 19th century until it was banned in 1915. During the Belle Époque , the Pernod Fils name became synonymous with absinthe, and the brand represented the de facto standard of quality by which all others were judged.
Pernod Ricard (French: [pɛʁno ʁikaʁ]) is a French company best known for its anise-flavoured pastis apéritifs Pernod Anise and Ricard Pastis (often referred to simply as Pernod or Ricard). The world's second-largest wine and spirits seller, [ 3 ] it also produces several other types of pastis.
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Spirits giant Pernod Ricard has bought a stake in Lewis Hamilton’s non-alcoholic tequila alternative. It came as the French drinks firm, which owns Jameson whiskey and Malibu rum liqueur ...
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Patrick Ricard (12 May 1945 – 17 August 2012) was a French entrepreneur and chairman and CEO of the liquor and wine group Pernod Ricard. [1] After studying business in France, Germany and the United States, Patrick Ricard joined the Ricard company, founded by his father Paul Ricard in 1932. He held successive positions in the company's main ...
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