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Further success came from the marketing technique of giving away free cookbooks in which every recipe called for Crisco. By the mid-20th-century, home cooks often substituted Crisco for butter in baked goods, such as was the case in this orange cake recipe. Crisco vegetable oil was introduced in 1960.
Cottolene ad, 1915. Cottolene was a brand of shortening made of beef suet and cottonseed oil produced in the United States from the late 1880s until the mid-20th century. It was the first mass-produced and mass-marketed alternative to cooking with lard, and is remembered today for its iconic national ad campaign and the cookbooks that were written to promote its use.
Cover of original Crisco cookbook, 1912. In 1909, Procter & Gamble acquired the United States rights to the Normann patent. [12] In 1911, they began marketing the first hydrogenated shortening, Crisco, composed largely of partially hydrogenated cottonseed oil. Further success came from the marketing technique of giving away free cookbooks in ...
The 2025 Old Farmer's Almanac $8.22 at amazon.com While you’ve probably heard of The Old Farmer’s Almanac , you may not know that it’s a publication that was founded by Robert B. Thomas in ...
Edith Spencer as Aunt Jenny. Aunt Jenny was an advertising character created for Spry Vegetable Shortening.Primarily portrayed by Edith Spencer, Aunt Jenny was best known as host and narrator of the long-lived radio show, Aunt Jenny’s Real Life Stories (January 18, 1937 – November 16, 1956), [1] but she was also seen promoting the product in drawings, photographs and cookbooks.
From the classic 'Joy of Cooking' to newcomers like 'The Wok', and 'Zahav', flip through the favorites for inspiration, as a guide, or simply for fun
A Sweet Year: Jewish Celebrations and Festive Recipes for Kids and Their Families by Joan Nathan (Knopf) and My Life in Recipes: Food, Family, and Memories by Joan Nathan (Knopf). After a seven ...
On March 11, 2020, the company filed for bankruptcy, and announced it would close all 115 stores. At the time of the announcement, Modell's was the world's oldest sporting goods chain Olympia Sports – the company was founded in 1975, and on July 22, 2022, the company filed for bankruptcy and announced it would close all 35 stores by September ...
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