Search results
Results from the WOW.Com Content Network
Palmgreen et al. conducted an investigation in 1985 that provides support for a process model of uses and gratifications based upon an expectancy-value approach. [24] Results of the study supported the hypothesis that gratifications obtained are strongly related to the beliefs about media attributes but are not related to evaluations of those ...
The concept of parasocial interaction became increasingly attractive to mass communication scholars as more active views of the audience emerged in the second half of the 20th century—especially uses and gratification theory—and numerous empirical studies have utilized the idea to explore PSI’s antecedents, correlates, and consequences.
Herta Herzog-Massing (August 14, 1910 – February 25, 2010) was an Austrian-American social scientist specializing in communication studies.Her most prominent contribution to the field, an article entitled "What Do We Really Know About Daytime Serial Listeners?", is considered a pioneering work of the uses-and-gratifications approach and the cognitive revolution in media research.
Retrieved from "https://en.wikipedia.org/w/index.php?title=Uses_and_gratifications&oldid=304732696"
Meet the Experts: Andrew Boxer, M.D., gastroenterologist of Gastroenterology Associates of New Jersey; Alisha Goodrum, M.D., board-certified internal medicine physician with PlushCare; Joseph ...
The study analyzed lead levels in children’s blood from 1940 to 2015, and found that those born between 1966 and 1986 had the highest rate of lead-associated mental illnesses like depression ...
A new sex trend among college students is getting attention on TikTok − and it has doctors worried.. That trend is using honey packets, a controversial supplement marketed for sexual enhancement ...
The program is located at Lund University in Sweden and is a long-term research program focused on basic aspects of the mass media use by Swedish children, adolescents and young adults. The MPP was founded by professors Karl Erik Rosengren and Sven Windahl, and is acknowledged as being one of the most comprehensive of its kind.