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A digital business card is an electronic version of the traditional paper business card. It is essentially a digital profile that contains contact information and other relevant details. [ 1 ] These cards can be shared electronically, often through QR codes , links, or NFC tags.
Offline referral marketers sometimes use trackable business cards. Trackable business cards typically contain QR codes linking them to online content for sale while providing a way to track that sale back to the person whose card was scanned. Online referral marketing focuses on interactions between customers. [8] The Internet is a common ...
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...
A digital marketing system (DMS) publishes to web channels, usually in the form of a stand-alone website. It can manage any part of the web process, including web design, web hosting, domain registering, marketing, content creation and other standard methods of web promotion. The goal of web publication is to give the user a digital 'home' on ...
The tag management system then "fires" individual tags as appropriate based on business rules, navigation events and known data. Typical functionality includes a testing environment ( sandboxing ), an audit trail and version control, the ability to A/B test different solutions, tag deduplication, and role-based access to data.
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