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Today, Fierce is the signature scent of the Abercrombie & Fitch brand. [1] Abercrombie & Fitch has sold over US$200 million of Fierce since 2002. [1] A&F predict sales of Fierce to be at US$90 million for fiscal 2009. [2] Originally packaged in red, the cologne in now encased in a gray box. Fierce is a Woody Aromatic fragrance for men.
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Fragrance is one of the oldest beauty products in history. In ...
Hollister Co., often advertised as Hollister or HCo., is a retail brand owned by Abercrombie & Fitch Co, selling apparel, accessories, and fragrances. Goods are available in-store and through the company's online store. [3] [4] Hollister says it was founded in 1922 in Hollister, California; however, it was founded in 2000 in Ohio by Abercrombie ...
The company has carried men's fragrances Fierce, Colden, and has re-branded the original cologne Woods (Christmas Floorset 2010). Women's fragrances have included 8, Perfume 41, Wakely, and Perfume #1. Fierce and 8 are the most heavily marketed fragrances, as they are the signature scents of the brand overall. [44]
Paris Hilton may have been born into wealth, but her $2 billion fragrance empire speaks for itself. The 38-year-old entrepreneur launched her very first fragrance 14 years ago and released her ...
Abercrombie had a formula that worked, but it didn't change." In other words, the brand suffered the fate of every fad: The cool kids grew bored with it. This story originally appeared in Los ...
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