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Masters also sold more 'non-hardware' lines such as whitegoods as well as having McDonald's restaurants with McCafés in selected stores. The first stores to open in each state were in Queensland on 11 October 2011, [9] New South Wales on 4 December 2011, Western Australia, and South Australia in August 2012. [10]
Trading as Masters Home Improvement, the first store opened in Braybrook, Victoria, to tradesmen on August 31, 2011, and later to the general public. Masters was a joint venture between Lowe's and Woolworths to compete against Bunnings, which operates in the large bigbox format similar to Lowe's and Home Depot.
These were later either closed or turned into large-concept Mitre 10 stores. In 2011 Masters Home Improvement entered the market and opened more than 49 stores, with an average footprint of 13,500 m 2. Masters Home Improvement, which was the second-largest hardware chain in Australia, closed in December 2016. [4]
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It is Australia's third-biggest hardware chain after Bunnings and Mitre 10, the latter of which is its parent company. Home is known for its distinctive advertisements with two animated dog mascots: Rusty (voiced by Vic Plume) and Sandy (voiced by Greg Fleet ), often making fun of or pointing out perceived flaws of another unnamed hardware ...