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Africa or African Amber or Native [13] Variants named after the continent. The most popular Axe variant, marketed as Kilo in North America and Native in Brazil. Present 1996 Inca or Aztec [14] A warm spicy fragrance named after the Inca civilization. Discontinued 2002 1997 Atlantis or Energy [15] Still available in some countries 2004 1998 ...
Axe or Lynx is a French brand of male grooming products owned by the London based company Unilever and marketed toward the younger male demographic. It is marketed as Lynx in the United Kingdom, Ireland, Malta, Australia, New Zealand and China.
Omo (Australia, Switzerland, Liechtenstein, South Africa, Morocco, Norway, Brazil, Turkey and Chile) – laundry detergent; Persil – this brand name is primarily operated by Henkel, but Unilever owns the rights to use the Persil name in Malaysia, Singapore, Ireland, the United Kingdom, France and New Zealand. It sells its own premium ...
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Asda Stores Limited (/ ˈ æ z d ə /), trading as Asda and often styled as ASDA, is a British supermarket and petrol station chain. Its headquarters are in Leeds , England. [ 9 ] The company was incorporated as Associated Dairies and Farm Stores in 1949.
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Axe, known as Lynx in the United Kingdom, the Republic of Ireland, Australia and New Zealand, is a toiletries brand marketed towards young men between the ages of 16 and 24. [124] Its marketing is a "tongue-in-cheek take on the 'mating game ' ", suggesting that women are instantly drawn to men who use the products.
The George brand was founded in 1989 as a partnership between English fashion designer George Davies and Asda. The latter had recruited the high-street designer for its grocery store brand to help shoppers avoid high street. Asda and George were sold to Walmart in 1999, which led to the expansion of the George brand into Walmart stores. [2]
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