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In a company blog post today, YouTube says its new student plan for YouTube Premium will cost $6.99 instead of the normal $11.99 a month, and for YouTube Music Premium the cost is $4.99 as opposed ...
YouTube has raised the price for YouTube Premium, its subscription service for ad-free viewing, and YouTube Music Premium for new and current subscribers in the U.S. The new price of an individual ...
In August 2021, YouTube began piloting a second subscription tier, "YouTube Premium Lite" in European markets such as Belgium, Denmark, Finland, Luxembourg, Norway and Sweden, at a price point of €6.99. It contained only the ad-free viewing benefit. [29] YouTube discontinued the Premium Lite plan in October 2023. [30]
[314] [315] These revenues accounted for approximately 20 million subscribers combined between YouTube Premium and YouTube Music subscriptions, and 2 million subscribers to YouTube TV. [316] YouTube had $29.2 billion ads revenue in 2022, up by $398 million from the prior year. [317] In Q2 2024, ad revenue rose to $8.66 billion, up 13% on Q1. [318]
Title screen of YouTube Originals. YouTube Premium, formerly known as YouTube Red, is a subscription service that provides advertising-free streaming of all videos hosted by YouTube, offline play and background playback of videos on mobile devices, access to advertising-free music streaming through YouTube Music, and access to "YouTube Original" series and films.
After launching in 2017, YouTube TV gained popularity for its low-cost entertainment service that attracted many people to cut the cord on their cable. Users can watch anything they wanted for $35 ...
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For Q4, YouTube’s ad revenue was $9.20 billion, up 15.5% year over year and in line with Wall Street expectations; that does not include subscription revenue. Overall, Alphabet beat expectations ...