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2. Advertising research - Wikipedia

   en.wikipedia.org/wiki/Advertising_research

   The Handbook of International Advertising Research (2014) Honomichl, J. J. Honomichl on Marketing Research, Lincolnwood, IL: NTC Business Books, 1986. Kim, Kyongseok, et al. "Trends in Advertising Research: A Longitudinal Analysis of Leading Advertising, Marketing, and Communication Journals, 1980 to 2010." Journal of advertising 43#3 (2014 ...

3. Concept testing - Wikipedia

   en.wikipedia.org/wiki/Concept_testing

   Concept testing (to be distinguished from pre-test markets and test markets which may be used at a later stage of product development research) [1] is the process of using surveys (and sometimes qualitative methods) to evaluate consumer acceptance of a new product idea prior to the introduction of a product to the market. [2]

4. Marketing research - Wikipedia

   en.wikipedia.org/wiki/Marketing_research

   Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior .

5. Big Idea (marketing) - Wikipedia

   en.wikipedia.org/wiki/Big_Idea_(marketing)

   Big Idea in marketing and advertising is a term used to symbolize the foundation for a major undertaking in these areas - an attempt to communicate a brand, product, or concept to the general public, by creating a strong message that pushes brand boundaries and resonates with the consumers.

6. Analysis-Google ad tech trial outcome no death blow ... - AOL

   www.aol.com/news/analysis-google-ad-tech-trial...

   Ad Manager represented 4.1% of overall revenue and 1.5% of operating profit in 2020, according to Wedbush research and analysis of court documents. More recent figures were redacted from court ...

7. Gender Advertisements - Wikipedia

   en.wikipedia.org/wiki/Gender_Advertisements

   Gender Advertisements is a 1979 book by Erving Goffman. [1] [2] [3] [4]Goffman's work has led to a number of further studies. [5] [6] [7]In Gender Advertisements, Goffman analyzes how gender is represented in the advertising to which all individuals are commonly exposed.

8. 'How much does it cost?' Elon Musk riffs on buying MSNBC ...

   www.aol.com/much-does-cost-elon-musk-173344019.html

   Elon Musk and other conservative online personalities are riffing on an idea about the X owner buying media outlet MSNBC. Donald Trump Jr. tagged Musk in a quoted post Friday hinting at a ...

9. Waymo's robotaxis a threat to Uber's business? Not so fast ...

   www.aol.com/finance/waymos-robotaxis-threat...

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