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2. Advertising slogan - Wikipedia

   en.wikipedia.org/wiki/Advertising_slogan

   "Beechams Pills: Worth a guinea a box" slogan from August 1859. In August 1859, Thomas Beecham, founder of the British firm Beechams, created a slogan for Beecham's Pills: "Beechams Pills: Worth a guinea a box", which is considered to be the world's first advertising slogan, helping the company become a global brand. [5]

3. List of mottos - Wikipedia

   en.wikipedia.org/wiki/List_of_mottos

   Dyfed: Welsh: Rhyddid Gwerin Ffyniant Gwlad (A free people, a prosperous country) – as Carmarthenshire; Gwent: Utrique fidelis (Faithful to both) – as Monmouthshire; Gwynedd: Welsh: Cadernid Gwynedd (The strength of Gwynedd) – as Caernarfonshire; Mid Glamorgan: Welsh: A Ddioddefws a Orfu (He who suffers, conquers) – as Glamorgan

4. Free company - Wikipedia

   en.wikipedia.org/wiki/Free_company

   French troops being attacked by the Tard-Venus free company during the 1362 Battle of Brignais. A free company (sometimes called a great company or, in French, grande compagnie) was an army of mercenaries between the 12th and 14th centuries recruited by private employers during wars. They acted independently of any government, and were thus "free".

5. Lists of slogans - Wikipedia

   en.wikipedia.org/wiki/Lists_of_slogans

   A slogan is a memorable motto or phrase used as a repetitive expression of an idea or purpose. Business. List of Coca-Cola slogans; List of GMA Network slogans;

6. List of national mottos - Wikipedia

   en.wikipedia.org/wiki/List_of_national_mottos

   France's national motto Liberté, égalité, fraternité, seen on a public building in Belfort.. This article lists state and national mottos for the world's nations. The mottos for some states lacking general international recognition, extinct states, non-sovereign nations, regions, and territories are listed, but their names are not bolded.

7. Slogan - Wikipedia

   en.wikipedia.org/wiki/Slogan

   The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic and Irish sluagh-ghairm (sluagh 'army', 'host' and gairm 'cry'). [3] George E. Shankel's (1941, as cited in Denton 1980) research states that "English-speaking people began using the term by 1704".