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Dove is an American personal care brand owned by the Anglo-Dutch company Unilever. The products are sold in more than 150 countries and are offered for women , men , babies and children . Dove's logo is a silhouette profile of the brand's namesake bird .
Accompanying the billboard advertisements was the publication of the "Dove Report", a corporate study. [10] The creatives in charge of the shoot and original concept were Jacqueline Leak and Debra Fried from Ogilvy, New York. According to Ad Age, the campaign successfully increased sales of Dove soap from $2 billion to $4 billion in three years ...
Beyond the logo, Dove doesn't even attempt to sell soap." [1] Fiala predicted that consumers would remember the positive emotions the video caused and associate them with Dove products. [2] A male parody video also went viral, collecting more than a million views in less than a week. [7]
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Dove Men+Care – shampoo, deodorant, body sprays, shower gel; Dove Nutritive Solutions – Oxygen & Nourishment, Straight & Silky, Hair Fall Rescue+, Intense Repair, Nourishing Oil Care; Dove – skin care, hair care, and deodorant; Dove Spa; Dr. Kaufmann – sulfur soap (Philippines) Dusch Das – shower gels and deodorants (Germany)
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In the 1950s, Lamberti developed an easier and relatively inexpensive process to manufacture a synthetic compound to replace the fatty acids in bar soap, which was considered a breakthrough in the development of synthetic bar soap. This led to the Dove beauty bar, which Lever Brothers marketed as being less irritating to the skin than ...
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