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Reward Zone Silver -- the program that Best Buy reserves for customers spending at least $2,500 a year at its stores -- already offers some enhanced features that include free ground shipping on ...
The series was originally intended as a bonus for members of Reward Zone, Best Buy's loyalty program which was also introduced in 2003. Since at that time customers had to pay $9.95 per year to enroll in the Reward Zone program (though the company did grant free renewals to some customers), it was apparently intended as a "Christmas gift" to offset the cost of membership.
Best Buy Co., Inc. is an American multinational consumer electronics retailer headquartered in Richfield, Minnesota.Originally founded by Richard M. Schulze and James Wheeler in 1966 as an audio specialty store called Sound of Music, it was rebranded under its current name with an emphasis on consumer electronics in 1983.
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A loyalty program typically involves the operator of a particular program setting up an account for a customer of a business associated with the scheme, and then issue to the customer a loyalty card (variously called rewards card, points card, advantage card, club card, or some other name) which may be a plastic or paper card, visually similar to a credit card, that identifies the cardholder ...
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