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Concession stands were not originally operated by the movie theaters, and food was often sold by people attending the film or by vendors outside of the theater. [1]Movie theaters were at first hostile to food being brought into their facilities, but during the Great Depression, theaters added concession stands as a way to increase revenue in the economically stagnant times. [1]
The public bought Utility clothing as it was tax-free. By September 1942 40 cloths had been specified (19 wool, 16 cotton, four rayon and one locknit) which all now utilised the CC41 Utility mark, designed for the Directorate of Civilian Clothing by Reginald Shipp. [6]