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Beauty brands are looking to shift away from traditional packaging toward biodegradable, plastic-free and refillable options as consumer demand for sustainability grows more intense. Increasingly ...
Blueland. PureWow’s vice president of editorial, Candace Davison, put a suite of Blueland products to the test.The company makes a line of cleaning products made with “plant-based and planet ...
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Rare Beauty was founded on February 22, 2019, by American singer and actress Selena Gomez. [17] On February 4, 2020, she formally announced her company on social media. [ 18 ] In its accompanying video, Gomez revealed that she had been working on the cosmetics line for the last two years and that she had "found the right partners and the right ...
Sustainability brands are brands that undertake sustainable practises in the workings of their business and champion them.. They then use brand communication tools to convey these benefits to their end consumer hence enabling then to make conscious decisions while being associated with or buying from that brand.There are several techniques to communicate this.
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For sustainable solutions in beauty, packaging is just the beginning. Today’s beauty manufacturers are relying on a plethora of methods to ramp up sustainability efforts and lessen environmental ...
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