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Price optimization utilizes data analysis to predict the behavior of potential buyers to different prices of a product or service. Depending on the type of methodology being implemented, the analysis may leverage survey data (e.g. such as in a conjoint pricing analysis [7]) or raw data (e.g. such as in a behavioral analysis leveraging 'big data' [8] [9]).
Salesforce management systems (also sales force automation systems (SFA)) are information systems used in customer relationship management (CRM) marketing and management that help automate some sales and sales force management functions. They are often combined with a marketing information system, in which case they are often called CRM systems
Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides applications focused on sales , customer service , marketing automation , e-commerce , analytics , artificial intelligence , and application development.
ServiceMax's platform is a SaaS (Software as a Service) software running on Salesforce force.com cloud technology. [1] [2] [3] [4] [5] [6] ServiceMax's cloud-based ...
Repricing can be either competitor-based or value-based. While the former often increases revenue, it is also likely to cause price erosion. In contrast, value-based pricing tries to avoid a race to the bottom, by focusing more on the bottom-line margin. [11] There are several technology companies that specialize in repricing and pricing ...
The software's Interactive Marketing Hub was released in 2010, when the software's user interface was re-done. It serves as the software's primary user interface for managing communications and content through different media. [32] [33] [34] The Salesforce Marketing Cloud software is offered in a hosted, online subscription model. [10]
Configure, price, quote (CPQ) software helps sellers quote complex and configurable products. [1] An example could be a maker of heavy trucks. If the customer chooses a certain chassis (the base frame of a motor vehicle), the choice of engines may be limited, because certain engines might not fit a certain chassis. Given a certain choice of ...
Because cloud resources can be accessed without any human interactions, SaaS customers are provided with the abstraction of limitless computing resources, while economy of scale drives down the cost. [9] Another key feature of cloud computing is that software updates can be rolled out and made available to all customers nearly instantaneously. [10]