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  2. Molly Soda - Wikipedia

    en.wikipedia.org/wiki/Molly_Soda

    Amalia Soto, known as Molly Soda, is a Brooklyn-based internet performance artist. [1] Soda works across a variety of digital platforms, producing selfies videos, GIFs, zines, and web-based performance art, which are presented both online and in gallery installations in a variety of forms. [2]

  3. Arvida Byström - Wikipedia

    en.wikipedia.org/wiki/Arvida_Byström

    Byström started taking pictures at age 12 with a digital camera, and took a lot of selfies to “know the truth about how the world sees you”. [1] Initially inspired by Tumblr, she started posting pictures on her account and taking part in a community of female artists questioning feminity and gender standards, using a so-called “girly” aesthetic and “girly coded stuff”. [1]

  4. Soft grunge - Wikipedia

    en.wikipedia.org/wiki/Soft_grunge

    Soft grunge (or Tumblr grunge [3]) was a fashion trend that originated on Tumblr around the late 2000s and early 2010s. Beginning as an outgrowth of the 2000s indie sleaze fashion trend but with a greater influence from the 1990s, particularly grunge fashion , the style began as a reaction against the glamor fitness culture which was dominant ...

  5. Light academia - Wikipedia

    en.wikipedia.org/wiki/Light_academia

    By the end of 2020, light academia was ranked seventh for Tumblr's top ten aesthetics. [4] By the end of 2021, light academia was the third most popular aesthetic on Tumblr. [6] On Pinterest, the number of users tagging the terms 'Light Academia clothing" and "Light Academia clothes" increased 236-fold by December 2022, compared to December ...

  6. Cottagecore - Wikipedia

    en.wikipedia.org/wiki/Cottagecore

    Cottagecore (sometimes referred to as countrycore or farmcore) [1] [2] is an aesthetic idealising rural life. Originally based on a rural European life, [3] it was developed throughout the 2010s and was first named cottagecore on Tumblr in 2018. [4] Cottagecore centres on traditional, rural, or pioneer aesthetics, through clothing, interior ...

  7. Cat Frazier - Wikipedia

    en.wikipedia.org/wiki/Cat_Frazier

    The content on Frazier's blog, AnimatedText, has a "retro-maximalist" aesthetic recalling the late 1990s' World Wide Web and early social sites like GeoCities. [1] [2] Frazier was interested in the customizability and appearance of websites she grew up with, particularly sites such as GeoCities, Myspace, and Blingee. [1]

  8. Devon Lee Carlson - Wikipedia

    en.wikipedia.org/wiki/Devon_Lee_Carlson

    Carlson has worked on campaigns with Louis Vuitton on a campaign and Marc Jacobs. [4] In May 2021, she styled Olivia Rodrigo's Good 4 U music video [9] and in 2023, she appeared in the music video for Speed Drive.

  9. Emo subculture - Wikipedia

    en.wikipedia.org/wiki/Emo_subculture

    Junkee Media writer Bianca Devino described Tumblr emos as having "a cooler, Instagram-ready image... marked by Autumn leaves, flannel, thick rimmed glasses, and Fender Telecasters". A key aspect of this was the posting of images of pastel coloured forests with lyrics from emo revival bands, like Modern Baseball , Tigers Jaw , the Front Bottoms ...