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  2. Competitor backlinking - Wikipedia

    en.wikipedia.org/wiki/Competitor_backlinking

    Competitor backlinking is a search engine optimization strategy that involves analyzing the backlinks of competing websites within a vertical search.The outcome of this activity is designed to increase organic search engine rankings and to gain an understanding of the link building strategies used by business competitors.

  3. Link building - Wikipedia

    en.wikipedia.org/wiki/Link_building

    In the field of search engine optimization (SEO), link building describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website. [1]

  4. Backlink - Wikipedia

    en.wikipedia.org/wiki/Backlink

    From the point of view of a given web resource , a backlink is a regular hyperlink on another web resource (the referrer) that points to the referent. [1] A web resource may be (for example) a website, web page, or web directory. [1] A backlink is a reference comparable to a citation. [2]

  5. How to Conduct a Digital Marketing Audit: The Essential ... - AOL

    www.aol.com/lifestyle/conduct-digital-marketing...

    Off-Page SEO: Take a look at your backlink profile to identify quality backlinks and new opportunities for acquiring more. Content Audit: Review your existing content for relevance, quality, and ...

  6. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

  7. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    The shopper who uses the search engine to find information tends to trust and focus on the links showed in the results pages. However, a large number of online sellers do not buy search engine optimization to obtain higher ranking lists of search results but prefer paid links.

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