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Lego Pirates, which had a strong run since its launch in 1989, was promptly killed off, with 1997 being its last year of production. [20] [21] This change in design teams only served to accelerate the company's decline. In 1998, Lego posted its first-ever loss, at £23 million. [22] In the same year, the company laid off 1,000 employees. [23]
Lego celebrates the fiftieth anniversary of the Lego System. Lego Quatro brick is introduced for children ages 1–3. Lego Knights' Kingdom II is introduced. Orient Expedition, a sub-line of Lego Adventurers is discontinued. Lego Spider-Man, Lego World City, and Lego Gravity Games are discontinued. Lego Group reports record loss for 2003 fiscal ...
Lego Duplo (trademarked as DUPLO and stylised in the logo as duplo) is a core product range of the construction toy Lego by The Lego Group, designed for children from 1 + 1 ⁄ 2 to 5 years old. Duplo bricks are twice the size of traditional Lego bricks in each of their three dimensions, making them easier to handle and less likely to be ...
In 2016, Lego Bionicle: The Journey To One was released for the Bionicle franchise and Lego Friends: The Power of Friendship for the Lego Friends brand. [125] In June 2019, an animated series titled Lego City Adventures was released for the Lego City brand. [126] In 2021, an animated series titled Lego Monkie Kid was released to support the ...
At the beginning of 2004, there came special notices that a set included Duplo elements. Mid-2004, Lego revived the Lego Baby line. Several new sets were launched and the line got a teddy bear logo instead of the yellow elephant. The elephant that was used as the logo of the Primo brand, was used in blue for the Lego Quatro line from 2004. [5]
Since 2008, LEGO has had a program titled “LEGO Ideas” where netizens can pitch sets, which, if they get enough votes, end up being made into real sets, with the idea creator getting a 1% royalty.
These pieces were larger than standard Lego minifigures, but smaller than Duplo figures, and included movable arms, legs and head. Some of the characters appeared in more than one set, and were given names, and sometimes even stories. [2] This was the first Lego theme where characters had names. [3] Names of the characters varied by country.
The increased profit was due to the enormous popularity of the new brand Ninjago, which became the company's biggest product introduction ever. [ 22 ] In 2012, it was reported that the Lego Group had become the world's most valuable toy company ahead of Mattel with a value of over US$14.6 billion.
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