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Reinforcement theory is a limited effects media model applicable within the realm of communication.The theory generally states that people seek out and remember information that provides cognitive support for their pre-existing attitudes and beliefs.
[1] [2] Instinctive drift was coined by Keller and Marian Breland, former students of B.F. Skinner at the University of Minnesota, describing the phenomenon as "a clear and utter failure of conditioning theory." [3] B.F. Skinner was an American psychologist and father of operant conditioning (or instrumental conditioning), which is a learning ...
Shaping is a conditioning paradigm used primarily in the experimental analysis of behavior.The method used is differential reinforcement of successive approximations.It was introduced by B. F. Skinner [1] with pigeons and extended to dogs, dolphins, humans and other species.
Fred Simmons Keller (January 2, 1899 – February 2, 1996) was an American psychologist and a pioneer in experimental psychology. He taught at Columbia University for 26 years and gave his name to the Keller Plan, also known as Personalized System of Instruction, an individually paced, mastery-oriented teaching method that has had a significant impact on college-level science education system.
Behavioral momentum is a theory in quantitative analysis of behavior and is a behavioral metaphor based on physical momentum.It describes the general relation between resistance to change (persistence of behavior) and the rate of reinforcement obtained in a given situation.
Superimposed schedules of reinforcement are a type of compound schedule that evolved from the initial work on simple schedules of reinforcement by B.F. Skinner and his colleagues (Skinner and Ferster, 1957). They demonstrated that reinforcers could be delivered on schedules, and further that organisms behaved differently under different schedules.
[6] [7] [8] More recently, models explicitly analogous to gene mutation and selection by reinforcement have been applied to operant conditioning phenomena. [ 9 ] [ 10 ] Skinner’s idea of "emitted behavior" is an example of a parallel between evolution and behaviorism: once a behavior varies, a variant that results in reward is strengthened ...
I certainly was not. My behavior was generated by the natural reinforcement of the laboratory activity. But some of the graduate students found the absence of personal support difficult. C.B. Ferster (1970). Schedules of reinforcement with Skinner. In P. B. Dews (Ed.), Festschrift for B. F. Skinner (pp. 37–46 at 43). New York: Irvington.