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  2. Intellectual property brokering - Wikipedia

    en.wikipedia.org/wiki/Intellectual_property...

    The estimated size of the brokered patent market was $290 million in 2020, down from $300 million in 2019. [4] It was estimated that of all the brokered patent packages brought to market only 21% of them sell. Average asking price per patent asset was $197K in 2016. 137 people were estimated to be employed in the brokered patent market. [5]

  3. Intellectual property - Wikipedia

    en.wikipedia.org/wiki/Intellectual_property

    The first clear example of modern usage goes back as early as 1808, when it was used as a heading title in a collection of essays. [ 15 ] The German equivalent was used with the founding of the North German Confederation whose constitution granted legislative power over the protection of intellectual property ( Schutz des geistigen Eigentums ...

  4. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.

  5. Business analytics - Wikipedia

    en.wikipedia.org/wiki/Business_analytics

    Business analytics (BA) refers to the skills, technologies, and practices for iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods .

  6. Business analysis - Wikipedia

    en.wikipedia.org/wiki/Business_Analysis

    Business analysis is a professional discipline [1] focused on identifying business needs and determining solutions to business problems. [2] Solutions may include a software-systems development component, process improvements, or organizational changes, and may involve extensive analysis, strategic planning and policy development.

  7. Intellectual capital - Wikipedia

    en.wikipedia.org/wiki/Intellectual_capital

    Intellectual capital is the result of mental processes that form a set of intangible objects that can be used in economic activity and bring income to its owner (organization), covering the competencies of its people (human capital), the value relating to its relationships (relational capital), and everything that is left when the employees go home (structural capital), [1] of which ...

  8. Advertising research - Wikipedia

    en.wikipedia.org/wiki/Advertising_research

    Syndicated research is a single research study conducted by a research company with its results available, for sale, to multiple companies. [14] Pre-market research can be conducted to optimize advertisements for any medium : radio, television, print (magazine, newspaper or direct mail), outdoor billboard (highway, bus, or train), or Internet.

  9. Marketing research process - Wikipedia

    en.wikipedia.org/wiki/Marketing_research_process

    The marketing research process is a six-step process involving the definition of the problem being studied upon, determining what approach to take, formulation of research design, field work entailed, data preparation and analysis, and the generation of reports, how to present these reports, and overall, how the task can be accomplished. [1]