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In 1984, he founded Red Bull GmbH [15] with Yoovidhya, launching the brand in Austria in 1987. [4] [13] Subsequently, he turned the Red Bull drink into a world market leader among energy drinks. [16] It was revealed that he worked on the formula for around three years before the modified drink was launched under the new name Red Bull in 1987. [11]
In 2021, Red Bull founded its own power unit division, Red Bull Powertrains, which will begin producing its own power units for the Red Bull-owned teams in 2026 with backing from Ford. Red Bull Racing chief technical officer Adrian Newey has been credited with designing highly-successful cars that are capable of championship contention. [21]
In 2012, Red Bull released Red Bull Total Zero, a variant with zero calories. [47] In 2018, the company released Red Bull Zero, a different sugar-free formulation designed to taste more like the original flavour. [48] In 2009, Red Bull unveiled a highly concentrated variant of its drink called Red Bull Energy Shot, [49] supplied in 2 oz (60 ml ...
Red Bull was founded by Dietrich Mateschitz and Chaleo Yoovidhya, a Thai pharmacist. Mateschitz died last year and although his son, Mark, runs the company, the family holds only 49% ownership of ...
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The makers of Red Bull owe fans of the energy drink a lot of money. A class action settlement announced Wednesday means that anyone who has bought even one can of the mysterious potion since 2002 ...
Mark Dietrich Mateschitz (German: [ˈmatεˌʃɪt͡s]; born 7 May 1992) is an Austrian billionaire heir who owns 49% of Red Bull GmbH, the energy drink company that was co-founded by his father, Dietrich Mateschitz. In 2024, Forbes estimated Mateschitz' net worth at $39.6 billion, ranking him as the 31st-richest person in the world. [1]
Christian Edward Johnston Horner (born 16 November 1973) is a British motorsport executive and former racing driver.Since 2005, Horner has served as team principal and CEO of Red Bull Racing in Formula One, winning six World Constructors' Championship titles between 2010 and 2023.