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  2. Social advertising (social relationships) - Wikipedia

    en.wikipedia.org/wiki/Social_advertising_(social...

    For example, a social ad might indicate a friend has endorsed a product, highly rated a restaurant, or watched a particular film. In fact, some definitions make these personalized social signals a necessary condition for the advertising being social advertising. [2] Inclusion of personalized social signals creates a channel for social influence.

  3. Social advertising (social issues) - Wikipedia

    en.wikipedia.org/wiki/Social_advertising_(social...

    Social advertising is the use of advertising to inform the public about a social issue or to influence their behavior. [ 1 ] While social advertising campaigns are often successful in raising awareness, they are typically unsuccessful in producing long-term behavior change of the type that can be achieved through the use of social marketing .

  4. Social network advertising - Wikipedia

    en.wikipedia.org/wiki/Social_network_advertising

    Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information , psychographics , and other ...

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    Ad-Free AOL Mail is only available when viewing email on the web from a computer or mobile device. If you access AOL Mail from the AOL Desktop software or mobile app, you will continue to see paid ...

  6. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

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  8. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

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