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Apple's "Think different" logo "Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. [1] The slogan has been widely taken as a response to the IBM slogan "Think".
The colored stripes were conceived to make the logo more accessible, and to represent the Apple II's color graphics. [6] This logo has been erroneously referred to as a tribute to Alan Turing, with the bite mark a reference to his method of suicide. [7] Both Janoff and Apple deny any homage to Turing in the design of the logo. [6] [8]
Turing also habitually ate an apple before going to bed, and it was not unusual for the apple to be discarded half-eaten. [15] Furthermore, Turing had reportedly borne his legal setbacks and hormone treatment (which had been discontinued a year previously) "with good humour" and had shown no sign of despondency before his death.
A biography published by the Royal Society shortly after Turing's death, [3] while his wartime work was still subject to the Official Secrets Act, recorded: . Three remarkable papers written just before the war, on three diverse mathematical subjects, show the quality of the work that might have been produced if he had settled down to work on some big problem at that critical time.
This is a SVG version of wikipedia File:Apple_logo_Think_Different.png . There was a template on that photo said it was a logo that should be vectorized, so I vectorized it. Here is the version, its not exactly like the original, but pretty close. This is my first upload of a picture so if I did it wrong, please change it. Thanks. Date
Turing is shown holding an apple, a symbol classically used to represent forbidden love, as well as being the fruit of the tree of knowledge, the object that inspired Isaac Newton's theory of gravitation, and the means of Turing's own death. The text on the bronze bench reads "Alan Mathison Turing 1912–1954" and "IEKYF ROMSI ADXUO KVKZC GUBJ".
This logo image consists only of simple geometric shapes or text. It does not meet the threshold of originality needed for copyright protection, and is therefore in the public domain . Although it is free of copyright restrictions, this image may still be subject to other restrictions .
The Apple logo alongside the Motter Tektura typeface. Before the introduction of the first Macintosh, Apple used a typeface called Motter Tektura for their company logo and product labels, [1] which was originally designed in Austria by Othmar Motter of Vorarlberger Graphik in 1975 and distributed by Letraset (and also famously used by Reebok). [2]