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Strategic communication can mean either communicating a concept, a process, or data that satisfies a long-term strategic goal of an organization by allowing facilitation of advanced planning, or communicating over long distances usually using international telecommunications or dedicated global network assets to coordinate actions and activities of operationally significant commercial, non ...
Gibb categories. The Gibb categories are elements of a strategy for interpersonal communication. Separated into defensive and supportive techniques, the categories provide a framework for effective communication. The categories are outlined by Jack Gibb . Gibb categories point out six defensive behaviors used during interpersonal communication.
Communication studies, also referred to as communication science, is the academic discipline studying communication. It is closely related to semiotics, with one difference being that communication studies focuses more on technical questions of how messages are sent, received, and processed.
Communication strategies are strategies that learners use to overcome these problems in order to convey their intended meaning. [1] Strategies used may include paraphrasing, substitution, coining new words, switching to the first language, and asking for clarification. [2] [3] These strategies, with the exception of switching languages, are ...
Uncertainty reduction theory. The uncertainty reduction theory, also known as initial interaction theory, developed in 1975 by Charles Berger and Richard Calabrese, is a communication theory from the post-positivist tradition. It is one of the few communication theories that specifically looks into the initial interaction between people prior ...
Interpersonal communication. Interpersonal communication is an exchange of information between two or more people. [ 1] It is also an area of research that seeks to understand how humans use verbal and nonverbal cues to accomplish several personal and relational goals. [ 1]
Marketing communications include advertising, promotions, sales, branding, campaigns, events, and online promotions. [ 3] The process allows the public to know or understand a brand and get a clear idea of what the brand has to offer. Brand awareness is the first stage, then brand preference over its competitors is the desired outcome.
Communications management is the systematic planning, implementing, monitoring, and revision of all the channels of communication within an organization and between organizations. It also includes the organization and dissemination of new communication directives connected with an organization, network, or communications technology.