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Netflix will start phasing out its Basic plan, its cheapest advertising-free plan, which costs $11.99 per month in the United States, the company said on Thursday. The company had previously ...
Netflix launched its ad-based plan in the United States, Canada, Australia, Brazil, France, Italy, Germany, Japan, Korea, Mexico, Spain and the UK in 2022. The standard plan with ads costs $6.99 a ...
Netflix introduced the ad-supported plan in November 2022 as part of a wider effort to drive revenue amid slowing subscriber growth. That strategy included last year’s password-sharing crackdown .
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The evolution of streaming services reached an integral point as Netflix quietly killed its cheapest ad-free plan ($9.99) in favor of an ad-supported option ($6.99) for new and returning members.
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Netflix's ad-tier plan costs $6.99 per month, compared with monthly plans of $9.99 from Warner Bros Discovery's streaming service Max and $7.99 for Walt Disney's Disney+.
At the company's virtual upfronts presentation on Wednesday, the streamer revealed its ad-based plan, dubbed "Basic with Ads ," has 5 million global monthly active users, or MAUs, a metric that ...