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Media literacy. Media literacy is an expanded conceptualization of literacy that includes the ability to access and analyze media messages as well as create, reflect and take action, using the power of information and communication to make a difference in the world. [ 1] Media literacy applies to different types of media [ 2] and is seen as ...
Information and media literacy. Information and media literacy ( IML) enables people to show and make informed judgments as users of information and media, as well as to become skillful creators and producers of information and media messages. [ 1] IML is a combination of information literacy and media literacy. [ 2]
A teacher and his students in a computer lab. Digital literacy is an individual's ability to find, evaluate, and communicate information using typing or digital media platforms. It is a combination of both technical and cognitive abilities in using information and communication technologies to create, evaluate, and share information.
Multiliteracy (plural: multiliteracies) is an approach to literacy theory and pedagogy coined in the mid-1990s by the New London Group. [1] The approach is characterized by two key aspects of literacy – linguistic diversity and multimodal forms of linguistic expressions and representation. It was coined in response to two major changes in the ...
A narrative technique (also, in fiction, a fictional device) is any of several specific methods the creator of a narrative uses [ 1] —in other words, a strategy applied in the delivering of a narrative to relay information to the audience and to make the narrative more complete, complex, or engaging. Some scholars also call such a technique a ...
Mass communication is the process of imparting and exchanging information through mass media to large population segments. It utilizes various forms of media as technology has made the dissemination of information more efficient. Primary examples of platforms utilized and examined include journalism and advertising.
In mass communication, digital media is any communication media that operates in conjunction with various encoded machine-readable data formats. Digital content can be created, viewed, distributed, modified, listened to, and preserved on a digital electronic device, including digital data storage media (in contrast to analog electronic media ...
The encoding/decoding model of communication emerged in rough and general form in 1948 in Claude E. Shannon 's "A Mathematical Theory of Communication," where it was part of a technical schema for designating the technological encoding of signals. Gradually, it was adapted by communications scholars, most notably Wilbur Schramm, in the 1950s ...