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The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
Adjustments to the materials used in the sofa and the centralization of production methods allowed IKEA to reduce the price of the Klippan sofa by 40% since 1980. [ 4 ] In 2003, the Klippan was used as the standard sofa in a test to compare the British fire safety requirements against the Swedish and mainland European safety requirements.
The store is known for its crazy affordable furniture and decor -- but its pieces aren't always exactly high design. Skip to main content. Sign in. Mail. 24/7 Help. For premium support please call
Notable items of IKEA furniture include the Poäng armchair, the Billy bookcase and the Klippan sofa, all of which have sold by the tens of millions since the late 1970s and early 1980s. [90] [91] The IKEA and LEGO brands teamed up to create a range of simple storage solutions for children and adults. [92]
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The color, pattern, and material of the upholstery were also repeatedly changed to account for changing customer preferences. [1] The Poäng's price has decreased markedly since its introduction. In the 1990s it sold for up to $350 in the U.S. (adjusted for inflation as of 2016) compared to a 2016 price of $79.
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