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When Hawkstone Lager was released, it became the top-selling beer on Amazon. [12] In January 2022, Clarkson announced that the beer would be sold on draught in pubs in Oxfordshire. In 2024, Waitrose became the first supermarket chain to sell Hawkstone.
From July to October, sales of beer decreased 0.5% in the UK, according to CGA, a data insights firm for food and drink businesses. Yet across the same period, sales of beer increased by 23.2% for ...
In 2016 a study showed around 1,700 breweries now operate in the UK, an increase of 8% on the previous year. [14] An increase in the popularity of low-alcohol beers has resulted in the emergence of new brands including Lucky Saint, a pale lager with 0.5% ABV introduced in 2018 which is now one of the most popular low-alcohol beers in the UK. [15]
Bud Light long ago lost the crown of the top-selling beer at retail stores. Now it has slipped out of the leadership position in a field that could be even more important: Tap sales.
Cask ale handpumps. Beer has been brewed in England for thousands of years. As a beer brewing country, it is known for top fermented cask beer (also called real ale) which finishes maturing in the cellar of the pub rather than at the brewery and is served with only natural carbonation.
Fruit can give beer crossover appeal, something big beer brands really need right now. Why Fruity Versions of Top-Selling Beers Are Popping Up on Store Shelves Skip to main content
The main brand was Bass Pale Ale, once the highest-selling beer in the UK. [3] By 1877, Bass had become the largest brewery in the world, with an annual output of one million barrels. [4] Its pale ale was exported throughout the British Empire, and the company's red triangle became the UK's first registered trade mark. [5]
The global beer market is on track to generate $688.4 billion in sales by 2020. So, in having just a couple of percentage points share of this market, a beer brand can be hugely lucrative.