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Initially, Vanish sold their product in a white 22-ounce showing the bowl cleaner coming from the bottom of the "I". After World War II, Vanish advertising started to show a woman pouring the product into a toilet bowl, and then a hand, obviously female, pouring powder into a toilet bowl. Dunaway won on appeal. [3]
Apply the cleaner: Use the tilted nozzle on the bottle to easily apply cleaner around the rim of our toilet bowl. Coca advises that the cleaner should run down the sides of the bowl to cover it.
Unlike rival Vanish, whose mark now serves to market other formats of toilet cleaner from the same manufacturer, the Sani-Flush name in the US was simply abandoned. "Sani-Flush" [11] and "Sani-Flush Puck" [12] retain their registered trademark status in Canada, but refer to a different toilet cleaner. [13]
It was originally produced by Lehn and Fink, the makers of all-purpose cleaner Lysol and rodenticide d-CON. The Resolve brand was the American version of Vanish. Currently, the brand is a carpet cleaner. The name is Resolve in order to avoid confusion with the toilet bowl cleaner of the same name.
Before 2000 Flushes could complete its national expansion westward, Vanish began disparaging advertising suggesting calcium hypochlorite toilet cleaners damaged plumbing. In fall 1981, a group of manufacturers led by Twinoak (which made "120 Day Automatic Toilet Bowl Cleaner" since 1965) obtained an out-of-court settlement against Drackett ...
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