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Oberto continued to grow through the 1960s with the production of its flagship beef jerky product and introduction of the product at Safeway stores in 1967. Safeway was the first national grocery chain to carry Oberto jerky. [8] [9] In 1990, Laura Oberto joined her father in a leadership role and became the co-chairman of the company.
These beef jerky sticks are popping up all over social media feeds.
In April 2015 Jack Link's Beef Jerky changed its logo "to better represent the brand’s 'Feed Your Wild Side' positioning and overall appeal." [11] This new logo was designed by Davis Design of Mississauga, Ontario. [1] In 2017, Jack Link's extended its "Messin' with Sasquatch" ad campaign to feature NBA player Karl-Anthony Towns. [12]
A typical 30 g portion of fresh jerky contains 10–15 g of protein, 1 g of fat, and 0–3 g of carbohydrates, although some beef jerky can have a protein content above 65%. [10] Since traditional jerky recipes use a basic salt cure, sodium can be a concern for some people.
Farmland Industries was the largest agricultural cooperative in North America when it eventually sold all of its assets in 2002–04. During its 74-year history, Farmland served its farmer membership as a diversified, integrated organization, playing a significant role in agricultural markets both domestically and worldwide.
Peperami was previously owned by Unilever within larger global meat snacking portfolio. Citing a struggle to make meat-snacking fit within its global portfolio, Unilever announced on 21 February 2014 that it had signed a definitive agreement for the sale of its meat snacks business to Jack Link's, for an undisclosed amount.
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